Pacific Northwest Advisory
Partnering with owners, CEOs, and investors to clarify opportunity, sharpen strategy, and drive disciplined execution — so growth scales without losing focus, momentum, or culture.
For product-driven companies at pivotal moments
Growth is accelerating faster than the organization can handle, or slowing as markets evolve. A new product may be gaining traction while operating systems strain to keep up. Or an ownership transition, acquisition, or exit may be approaching — raising the stakes of every decision.
These moments are different. They require experienced perspective, clear decisions, and disciplined execution — not generic consulting programs.
We’ve been there. We work alongside owners, CEOs, and investors to understand what is truly driving value in your business — and what stands in the way of the next phase. Our approach is not one-size-fits-all. It’s a practical methodology grounded in Insight, Strategy, Execution, and Advising - applied where it creates the most impact.
Our scope
We work with organizations where what’s worked before is no longer quite enough, and the next phase requires sharper focus, stronger execution, or experienced guidance through change.
Our clients are typically led by owners, CEOs, or investors who have built something real — and want a partner who understands the complexity of scaling products, organizations, and operational systems without losing momentum or culture.
If you’re navigating growth, change, or transition – and want a hands-on partner who understands both strategy and execution – we’re likely a good fit.
About us
A Pacific Northwest–based advisory firm helping middle‑market, product‑driven companies navigate growth, complexity, and transition. We bring the perspective of people who have built teams, scaled products, integrated acquisitions, and led organizations through high‑stakes change.
Managing partner
Erik brings more than 20 years of experience scaling product-based companies, leading cross-functional teams, and driving strategic growth across consumer products, industrial technology, healthcare devices, and global manufacturing.
He has worked inside high-growth middle-market companies, Fortune 500 organizations, startups, and private-equity–backed businesses. This breadth provides pattern recognition and practical judgment — especially valuable when organizations face inflection points requiring clear decisions and disciplined execution.
Known for a hands-on, people-centered leadership style, Erik helps organizations sharpen focus, align teams, build operating discipline, and translate strategy into results that endure.